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Following the buyout of their former owner, the Thebe Tourism Group executive management team, CEO, Jerry Mabena; COO, Brett Hendricks; CFO, Cobus du Plessis, and CMO Judiet Barnes, has announced a rebranding that is inspired by, and aims to honour the late president, Nelson Rolihlahla Mandela. Formerly known as Thebe Tourism Group, the company will now be known as Motsamayi Tourism Group.
Motsamayi Tourism Group is named after an alias that Nelson Mandela frequently used to travel around the country unnoticed by the authorities in pre-democratic South Africa. Madiba impersonated a chauffeur, a gardener, or a chef, named David Motsamayi; Motsamayi poetically meaning ‘one who travels’ in Sesotho.
CEO, Jerry Mabena has said: “It is our belief that this industry is key to economic growth and sustainability, as believed by our founding fathers. We take this opportunity to continue this work with our new identity. We also appreciate the fact that South Africa boasts one of the most vibrant tourism sectors in the world, and we are thus confident that the industry will rebound and continue to grow in the post-pandemic environment, which the whole world is working towards.”